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Adidas jeans trainers detailed information and user guide
A brief history of Adidas and Puma shoes
In Herzogenaurach, a small village in the German state of Bavaria, after the First World War, Adolf (Adi) Dassler starts producing shoes for athletes in his small workshop at home. Actually, he studied bakery, but his intention was to realize his dream with his father during the First World War.
After a while, with the help of his brother Rudolf, he established a company called Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory) on July 1, 1924.
Their shoes, especially for the athletics sport, are very successful and these very light and durable running shoes become known among athletes at the 1928 Amsterdam Olympics.
At the 1936 Berlin Olympics, American athlete Jesse Owens breaks records with the shoes they produced and wins the Olympic Gold.
After the war, both brothers were arrested by the Americans accusing them of being Nazis. However, they are released for the sake of the shoes they produce for the American National Athletics team.
In 1948, the brothers do not get along. And the elder brother Rudolf moves to the other side of the Aurach river, which runs in the middle of the village. He starts producing shoes by starting the Puma brand.
His brother Adi also patented the Adidas brand by combining his name and surname. Thus, a village with a population of approximately 18,000 will be the sports shoe production center of the world in the very near future.
For the 1954 World Football Championship, Adidas produces football shoes called “Brasil” with screw-in cleats for the German National Team. And this event is the first step that will turn the company into a world giant.
Distributing Adidas Shoes to athletes participating in the 1956 Melbourn Olympics brings the name of the company to number one in the international arena. Four years later, 75% of all athletes in the field of athletics wear Adidas shoes at the 1960 Rome Olympics.
From 1970 on, the brothers’ war of the firm turns into the war of the sons. Adi’s son Horst (1936-1987) and Rudolf’s son Armin (1939-1990) continue the rivalry where their father left off. In the same year, before the Football World Championship, Pele tries to make peace between the two brothers and makes a deal with Puma for this purpose. But the ice does not thaw, on the contrary, the sides break more. From now on, fathers Adolf (1900-1978) and Rudolf (1898-1974) don’t speak a word until they die.
In the meantime, Horst Dassler sets up Adidas France for international manufacturing in France with very good foresight, but the center is always in Herzogenaurach, the village where they were born and raised.
Adi’s son Horst opened a company called “Arena”, which makes swimming products in 1973.
Meanwhile, the International Olympic Committee is having a hard time. In 1980, Samaranch becomes President of the IOC. The Olympics are bleeding around the world. When the Western World boycotted the 1980 Olympics, the eastern bloc countries announced that they would boycott the next Olympics, 1984, Los Angeles.
This is where Horst Dassler with his broad vision comes in. It creates meetings with giant sponsor companies for television companies and advertisements. At the end of the meeting marathon created by Horst Dassler, the Olympics will connect billions of people around the world in front of the screens for two weeks.
As the television companies that lived through that era and competed fiercely with each other said: “The Super Bowl, which has been the American Football League Final to this day, has connected billions of people in front of the screen in one night. Now the Olympics are as effective as five Super Bowls every day, for two weeks. ”
The IOC has to make changes in the definition of amateur sport as a result of the sponsors’ involvement with great force. Thus, professional athletes start to participate in the Olympics.
Meanwhile, the rivalry between Adidas and Puma spreads to all branches of sport. For example, basketball master Michael Jordan uses Adidas, while the young king of tennis Boris Becker deals with Puma.
Horst Dassler passed away in 1987 at the age of 51. The company, which has been institutionalized until that date, continues to be managed and grown with great success. In 2005, Adidas bought one of its biggest competitors, the British company Reebok, for 3.1 billion Euros. Thus, Adidas gets ahead of American Nike in the world market.
We guess that Adidas has passed through every athlete’s life once in the world. Today, Adidas, as a global giant, created employment opportunities for 42 thousand people with the slogan “Impossible is Nothing” and reached a turnover of 17 billion Euros in 2015. This number is increasing day by day.
How to clean the Adidas jeans trainers sneaker shoes?
With the arrival of summer, we started to bring our sneakers to light again. However, we need to clean the sneaker shoes that we put in the closet with the dirt of last year. How do we do it? Where shall we start?
1- Throw the laces in the machine
The laces are undoubtedly the most neglected place in shoe cleaning. However, keeping them looking clean is the first step in cleaning the shoes.
2- Get a soft toothbrush
Especially get a soft toothbrush and set it aside for sneaker cleaning. We will be using this brush frequently. The softness of the brush is very important for your enormous sneakers not to be scratched and damaged.
Brush your shoes with a whitening or carbonated toothpaste. As it gets dirty, hold your brush in water and brush it until the stains are gone.
3- The importance of microfiber cloth
Wipe off any dirt and toothpaste residue on the sneakers with a wet microfiber cloth. The microfiber cloth will collect even the dirt that a normal cloth cannot absorb in one go thanks to its structure.
Let your shoes dry in a not too hot area and wear them after they are completely dry. Tiny cracks may occur on the sneaker you will dry in a hot area.
5- Clean Regularly
Sneakers get dirty very quickly. Therefore, regularly wipe it with a microfiber cloth and prevent the dirt from sticking to it well. Once stuck, dirt will be nearly impossible to clean.
Using your Adidas Jeans Trainers’ shoes as clean will be the most logical move. If you want to use your shoes for a long time, you should be careful about the cleaning and shoe care!